SEMCON 2007

I'm attending the Search Engine Marketing Conference Philippines 2007 (SEMCON 2007) which starts tomorrow October 9 until October 10 at the Grand Ballroom of Hotel Intercontinental Manila in Makati City.

While my work now does not involve Internet marketing at all, I'd like to see how the local industry (and its growing community of SEM professionals) is faring so far, and what's up in their sleeves. Aaron Wall is its keynote speaker, as well as Marc Macalua, founder of SEO Philippines (among others), whom I know personally from our stint and project collaborations with US-based contact center campaigns.

SEO used to be just a fancy term to convince companies with websites to get listed on popular Search Engines. From the looks of it, it's become more than that--it's the art and science of making websites easily accessible and highly productive. See you at the conference.